PR software + media network

The PR
Operating System

Run your clients, campaigns, media relationships, requests, fulfillment, coverage, reporting and billing — all in one connected platform.

Journalist or editor? Join Birdelo Free

Built for PR agencies & brand PR teams Placing stories in 1,000+ U.S. outlets since 2008
app.birdelo.com/site/dash

Coverage earned for Birdelo clients in

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How it works

From client onboarding to media coverage — one connected workflow.

From client onboarding and campaign strategy through media engagement, requests, fulfillment, earned coverage and client reporting, Birdelo keeps the entire PR workflow connected.

  1. 1ClientCRM, contracts, onboarding
  2. 2StrategyGoals, messaging, plan
  3. 3CampaignDeliverables & activity
  4. 4Media EngagementJournalists, pitches, kits
  5. 5Requests & FulfillmentSamples, interviews, shipping
  6. 6CoverageCaptured automatically
  7. 7ReportingClient-ready reports

01

Run the business

Clients, onboarding, account executives, contracts, billing and payments — the commercial side of PR lives in the same system as the work.

02

Run the PR

Strategy, campaigns, media relationships, media kits, requests, interviews, samples, fulfillment and coverage — every touchpoint with the media, tracked.

03

Prove the results

Coverage tracking and client reporting that pull from the actual activity — so the report writes itself instead of being rebuilt every month.

A built-in media network and intelligence layered across the platform make every one of those workflows more useful.

Platform

Everything your PR team runs on. One connected platform.

Birdelo isn’t a CRM, a media database, a sample tracker or a reporting tool. It’s all of them — sharing the same client record, so nothing gets re-entered and nothing falls through the cracks.

Explore the full platform

See the software

Software your PR team will actually use every day.

Every screen below is connected to the same client record. Pick a part of the workflow to see how it looks inside Birdelo.

app.birdelo.com/site/dash

Your whole book of business at a glance.

Connects to: every client workspace, requests and reporting.

  • Open media requests, pending feature opportunities and to-dos with live counters
  • Every client, account executive and package in one list
  • Jump into any client workspace in a single click
app.birdelo.com/site/clients/details

One workspace per client. Every tab shares the same record.

Connects to: onboarding, campaigns, requests, coverage, reports and billing.

  • Overview, Strategy, Press Releases, Products, Samples, NewsFeed, Reports, Accounting, Billing and Documents in one view
  • Account executives, contract package and to-do list on the overview
  • Nothing is copied between tools — it is the same client, everywhere
app.birdelo.com/public/proposal

From proposal to active account without re-keying anything.

Connects to: CRM, contracts, billing and the client workspace.

  • Build a package of products and services, send the proposal, capture the signature
  • Client signup creates the account, contract and billing schedule automatically
  • Assign an account executive; onboarding questionnaires and agreements appear as client to-dos
app.birdelo.com/site/clients/details#strat

Strategy and campaign activity live next to the client, not in a shared drive.

Connects to: media relations, media kits and coverage.

  • Strategy and messaging documented per client and per campaign
  • Press releases drafted, approved and distributed from the same workspace
  • Media pitches and feature opportunities tracked as campaign activity
app.birdelo.com/site/medias

Know every journalist you work with — and every interaction.

Connects to: requests, interviews, coverage and the media network.

  • Media manager with outlets, beats and contact details
  • Contact lists for outreach, alerts and opportunity matching
  • Requests, interviews and coverage automatically attached to the journalist record
app.birdelo.com/public/brand

A media kit journalists can act on, not just download.

Connects to: media requests, fulfillment and coverage.

  • Products, press releases, images, video, experts, affiliate information and PR contacts in one link
  • Journalists request samples, interviews or information directly from the kit
  • Every action becomes a tracked request inside the PR team’s workspace
app.birdelo.com/site/samples

Approve, fulfill and track every request from one queue.

Connects to: media kits, media relationships, coverage and client reports.

  • Sample, interview, expert, affiliate, image and product-information requests in one place
  • Approve, ship, add a carrier and tracking number; the journalist is notified automatically
  • Interview and expert opportunities coordinated with the client and the media contact
app.birdelo.com/site/clients/details#social

Coverage is captured, matched to the brand and ready to report.

Connects to: campaigns, requests and reporting.

  • NewsFeed monitors publications and captures earned coverage per client
  • Filter by brand, domain, content type, sentiment, publication or import date
  • Add items manually, print articles and select coverage for the client report
app.birdelo.com/site/clients/report

Reports that assemble themselves from the work already done.

Connects to: coverage, requests, campaigns and the client record.

  • Pull coverage, media requests, strategy and campaign results into a branded report
  • Summary, card metrics, takeaways and article list — editable per client
  • Share a live report link or export; duplicate last period in one click
app.birdelo.com/site/clients/details#billing

Billing is attached to the client — not to a separate finance tool.

Connects to: contracts, onboarding and the client workspace.

  • Recurring subscriptions, invoices and payments tied to the client account
  • Statements, live charges and transaction history per client
  • Upcoming charges, failed payments and delinquent accounts visible to the agency
app.birdelo.com/site/marketplace

Intelligence built into Birdelo’s data — not a separate AI tool.

Connects to: the media network, media kits and requests.

  • Journalists search the product marketplace in plain language — “eco-friendly gifts for a new mom”
  • AI-assisted feature ideas built from the products and experts already in the network
  • Assistants that help PR teams surface relevant information across the platform

Run the business

Start with the business relationship. Carry it straight into the PR work.

Move a new client from signed contract to active PR account without rebuilding the information in another system.

Birdelo isn’t just where the PR work happens. It starts with the product or service you sell, the contract the client signs and the account executive who owns the relationship — and carries all of it into the client workspace.

See the agency workflow
  1. 1Product / ServicePackages you sell
  2. 2ContractProposal & e-sign
  3. 3Client SignupAccount & billing
  4. 4Account ExecutiveOwner assigned
  5. 5Client WorkspacePR work begins
app.birdelo.com/site/packages

1. Package & contract

public/proposal

2. Proposal & signup

app.birdelo.com/site/clients/details

3. Active client workspace

Run the PR · Prove the results

One media request, tracked all the way to the client report.

A journalist finds a product or expert in the network, requests what they need, and Birdelo carries that request through approval, fulfillment, publication and coverage capture — into the report your client sees.

  1. 1Media discovers product or expert
  2. 2Requests sample, interview or information
  3. 3PR team responds / approves
  4. 4Fulfillment or interview coordination
  5. 5Media publishes
  6. 6Birdelo captures coverage
  7. 7Client report
Media request more than samples: Samples Interviews Expert Commentary Affiliate Requests Images & Assets Product Information

Example · sample request

A journalist requests a sample. Here is what Birdelo does with it.

  1. Journalist requests sample

    From the marketplace or the brand’s media kit

  2. PR approves

    Request appears in the team queue and the client workspace

  3. Fulfillment ships

    Carrier and tracking number recorded

  4. Tracking sent

    Journalist notified automatically; they can track it in their account

  5. Coverage appears

    The story publishes

  6. Birdelo captures coverage

    Matched to the brand, product and request

  7. Client report

    Coverage and request history added to the next report

app.birdelo.com/site/samples
CRM in one system.
Campaigns somewhere else.
Media requests in email.
Sample tracking in spreadsheets.
Coverage in another platform.
Client reports built manually.

Why connected matters

Stop running PR across disconnected tools.

Every hand-off between tools is a place where a request goes unanswered, a shipment goes untracked or a placement never makes it into the report. When the client record, the campaign, the journalist, the request and the coverage all live in one system, none of that happens.

Birdelo connects the entire client-to-coverage lifecycle.

For PR Agencies

Run your PR clients from one platform.

Every client. Every account executive. Every request, placement and invoice — in the same system your team already works in every day.

  • Clients and contacts
  • Account executives
  • Contracts and onboarding
  • Billing and payments
  • Strategy
  • Campaigns
  • Media relationships
  • Media kits
  • Media requests
  • Interviews and expert opportunities
  • Sample fulfillment
  • Coverage
  • Client reporting
app.birdelo.com/site/clients/subs
app.birdelo.com/site/products

For Brands

Manage and understand your PR program in one place.

Whether you run PR with an in-house team or work with an outside agency, you see the strategy, the activity and the results in one account.

  • Strategy
  • Campaigns
  • Media activity
  • Media relationships
  • Samples and requests
  • Interviews and opportunities
  • Coverage
  • Reports
  • Products and assets
  • Agency activity

For Media

A better way for journalists to work with PR teams.

Free for journalists, editors and creators. Find products and experts, request exactly what you need for the story, and hear back from a real PR team — inside Birdelo.

  • Discover products
  • Discover experts
  • Access media kits
  • Request samples
  • Request interviews
  • Request expert commentary
  • Access affiliate information
  • Download images and assets
  • Access product information
  • Track sample shipments where applicable
  • Connect directly with PR teams
app.birdelo.com/site/marketplace

What makes Birdelo different

Software + Media Network

Manage the work and connect with the media — without leaving Birdelo. Back-office PR software stops at your team. Birdelo keeps going, to the journalists who write the stories.

PR Operating System

  • Client CRM, contracts, onboarding & billing
  • Strategy, campaigns & press releases
  • Media relationships & interactive media kits
  • Requests, approvals, fulfillment & tracking
  • Coverage capture & client reporting

Media Network

  • Journalists, editors & creators with free accounts
  • Searchable product marketplace & featured products
  • Expert profiles available for commentary & interviews
  • Live media opportunities & feature requests
  • Published stories & earned coverage

A request made in the network becomes a task in the operating system. Coverage earned in the network becomes a line in the client report. That loop is the point.

Inside the media network

Featured Products

Products journalists can discover, request and feature right now — each backed by a PR team inside Birdelo.

Browse as media — free

Mahjong Bag Travel Set

Holiday Candle Gift Box Set

Ayla Bag & Vacuum Bundle

Media opportunities

Latest opportunities

Live requests from journalists working on stories — PR teams and brands respond directly from Birdelo.

Men's Journal

The Best
Hiking Daypacks

Working on an article for Outdoor Life for recommendations — tested and reviewed.

Glamour

Best bras
for large busts

Working on an article for the most comfortable bras for women of all sizes.

Earned coverage

Latest Stories

Published story featuring a Birdelo client
Published story featuring a Birdelo client
Published story featuring a Birdelo client
Published story featuring a Birdelo client
Published story featuring a Birdelo client
Published story featuring a Birdelo client

Chirp Chirp!

What people say about us…

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"Features in The New York Times, Cooking Light, Eating Well, Business Insider, Progressive Grocer and so many, many more. Our sales have doubled from when we started."

- Christina D.

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"We definitely see a lift in sales at retail and online when features hit! I bring in my PR brag book to show retailers what we do to drive sales!!"

- Ryan E.

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"We did an excellent job with our PR campaign and secured top tier features for our brand. I'm very satisfied with our PR results."

- Sarah C.

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"We got featured in several different media outlets."

- Samantha D.

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"They have gotten us multiple media appearances which are relevant to our message and have given us the National exposure we are seeking. We couldn't be happier with our decision."

- Nanette D.

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"They truly 'get the word out' about your business!"

- Meridyth W.

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" I love that there are so many options to personalize each search, with affiliate links and photos. I have bookmarked this site on my browser so I can easily refer to it for research purposes on upcoming pitches and stories. As always, it’s a pleasure to work with you and I look forward to placing many more of your items in the future!"

- Kristin M.

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"I love the convenience of being able to search for a specific item, and the categories are nice as well. This new site will allow me to discover new items to highlight."

- Danielle M.

Social Media Posts

Ready when you are

See Birdelo run a client from signed contract to published coverage.

A 30-minute walkthrough of the agency dashboard, client workspace, media kits, requests, fulfillment, coverage and reporting — using your workflow, not a script.